Imagine launching a ship without a navigation plan or building a house without a blueprint. Sounds risky, right? Well, that's exactly what running a business without a well-thought-out brand strategy can feel like.

Brand strategy is the guiding star in the vast cosmos of entrepreneurship. It helps you understand where you're going, outlines how you'll get there, and determines how you'll know you've arrived. It's not just about having a catchy logo or a sleek website. It's a comprehensive plan that encompasses everything your business stands for and how you want your audience to perceive you.

Building a successful brand is like assembling a complex jigsaw puzzle, where each piece represents an element of your brand identity. But unlike a puzzle, these pieces are fluid, ever-evolving, and must consistently align with customer needs and experiences. This is the essence of brand alignment - a practice that, when done right, can catapult your brand to the stars. But if misaligned? Well, it's like forcing a puzzle piece where it doesn't belong; the picture is distorted, and the entire structure can crumble.

As a sustainable startup, it's essential that you set yourself apart from the competition.

This is especially important in a city like Berlin, where sustainable enterprises pop up faster than radishes.

In order to do this, it's vital to focus on your branding. Here are five tips for creating a sustainable brand that stands out in the Berlin entrepreneurship scene:

1. Define how you’ll stand apart from the competition

   • Define your Blue Ocean Strategy

   • Identify the core need or pain you’re healing

   • Find one unique thing that nobody else can boast about

2. Don't be boring!

3. Make sure your brand's message and visuals are always consistent

4. Communicate your impact clearly

5. Be creative!

A question we hear from entrepreneurs in all industries. So, let’s answer it once and for all:

Branding is one of the most important aspects of any business.

It doesn’t matter if you’re a “solopreneur” or if you have hundreds of employees and run a multi-million, international corporation.

In this article, we’ll go through what branding is all about, and why it matters for your business - regardless of your industry, size, or years of operation.

It's no secret that a strong brand is crucial for any business, whether it's a startup or an established company. A strong brand can help you attract new customers, retain existing customers, and differentiate your company from the competition.

With Brand Positioning we’re referring to the unique place your brand occupies in the minds and hearts of your audience, which is different from any competitor.

But how do you go about creating a successful brand positioning?

This blog covers positioning strategy step by step and provides our best tips to position your brand successfully

This guide will walk you through absolutely everything you need to know about logo variations, their uses, and what you need to watch out for before you start your company’s branding process.

There are many situations in which having the same logo will not work - depending on the placement, you will end up with a stretched, damaged or unreadable logo…