Tools of the Trade
About this List
This is a range of marketing technology and software resources that will help your digital marketing, project management, brand consistency, and more.
These are all tools that we use for our clients and are comfortable recommending. Some of the links you will find here are affiliate links, but most of them are regular links.
We try to keep this page up to date, and include new technology that comes out.
It’s a very long list, and you don’t need every single tool here. A selection of just a few of them will take you a long way.
Enjoy!
P.S.: Our absolute favourite tools are marked with a + symbol.
Website CMS
All-in platform, ideal for entrepreneurs who want to make edits quickly and easily on their own, without needing a designer for every edit.
Squarespace also offers member areas, eCommerce solutions, e-Mail marketing and scheduling software.
Ideal for websites with high design requirements. WebFlow is highly customisable, so it’s perfect for people with more design experience.
Team Collaboration / Project Management
A comprehensive tool that consolidates all your workspaces into one. Ideal for project management, notes, databases, and more. Great for teams who need to stay organized and collaborate in real-time.
eCommerce CMS
The leading eCommerce platform that enables you to set up an online store with ease. Excellent for businesses of all sizes with features like secure shopping cart, 70+ international payment gateways, and SEO-friendly site structures.
Sell Digital Products
Gumroad is a simple yet powerful platform for creators looking to sell digital products like ebooks, software, music, or any other form of digital content directly to their audience. The interface is user-friendly, and it provides helpful features like payment processing, file hosting, and delivery, allowing creators to focus more on making and less on administering.
Online Course Platform
Platform dedicated to the distribution of digital products. An ideal choice for creators looking to sell online courses, memberships, and other digital goods.
An all-in-one platform that allows you to create online courses, launch marketing campaigns, build landing pages, and design the perfect website.
Teachable is perfect for those who want to create and sell beautiful online courses. Its features include a custom domain, drip content, and certificates.
Funnel Cockpit (for German market) +
A complete funnel solution that includes course hosting, email marketing, and webinar features. It's specifically tailored to the German-speaking market.
E-Mail Service Provider
Designed specifically for creators, Convert Kit offers powerful tools to collect leads, send emails, and drive conversions.
Flodesk is known for its stunning email templates and straightforward user interface. A good fit for businesses focusing on aesthetic and design in their email marketing.
MailChimp is a robust email marketing platform that’s great for businesses of all sizes. It also offers features like landing pages, social media ads, and automation.
An email marketing software that allows you to create effective email marketing and other online marketing campaigns to meet your business goals.
E-Mail Marketing
A great email validation and deliverability toolkit to clean email lists and improve the sender reputation.
An eCommerce CRM that offers advanced features like customer behavior tracking, segmentation, and automation.
Automation
Zapier is an online automation tool that connects your favorite apps, such as Gmail, Slack, MailChimp, and more. You can automate repetitive tasks without coding or relying on developers to build the integration.
AI
An artificial intelligence model from OpenAI that generates human-like text. It's designed to assist in writing, brainstorming, and creating content.
AI program from OpenAI that creates images from textual descriptions. Perfect for generating unique visuals for content and design work.
An automated bookkeeping and financial management solution that uses AI to manage and analyze your business's financial data.
Social Media Management
A visual social media planning platform, ideal for planning and scheduling Instagram, Facebook, and Twitter posts.
Hootsuite is a social media management platform that supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, and YouTube.
Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.
Landing Pages
Known for its email marketing service, MailChimp also offers landing page creation, letting you easily build attractive pages to drive conversions.
Funnels
A leading sales funnel builder, offering a range of tools for designing and testing funnels to optimize conversions.
Funnel Cockpit (for German market) +
A comprehensive funnel solution, tailored to the German-speaking market. It offers features for building effective sales funnels, including course hosting and email marketing.
Design
A collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX, and more.
A user-friendly design tool that allows you to create beautiful graphics, presentations, documents, and other visual content.
Webinar
A professional webinar software that allows you to create and broadcast interactive webinars to targeted audiences.
Funnel Cockpit (for German market)
In addition to its funnel features, Funnel Cockpit also provides webinar hosting, making it a comprehensive platform for online marketing in the German-speaking market.
File Sharing and Transfers
A safe place to back up and access all your files from any device. Easily invite others to view, edit, or leave comments on any of your files or folders.
Research
An online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing.
A consumer insight tool that combines suggested searches from Bing and Google to help you understand your audience better.
An SEO tool that allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
Payment Processors
A suite of payment APIs that powers commerce for online businesses of all sizes, including fraud prevention, and subscription management.
An online payment system that supports online money transfers and serves as an electronic alternative to traditional paper methods like checks and money orders.
A German-based payment processor that offers features such as flexible checkout design, subscription management, and integrations with various marketing tools.
Outbound B2B campaigns
A sales management tool designed specifically for sales professionals, offering features like lead recommendations and discovery, advanced search filters, and a lead list for easy CRM export.
LinkedIn Growth
A tool for automating LinkedIn connection requests and follow-ups, helping businesses grow their network and reach on the platform.
Video Recording
A video recording tool that allows you to capture your screen, voice, and face and instantly share your video in less time than it would take to type an email.
Surveys
Typeform is a versatile data collection tool for professionals. It makes asking easy & answering fun.
A survey administration software included as part of the free, web-based Google Docs Editors suite offered by Google. It's among the best online tools to create polls, surveys, quizzes, and questionnaires.
Calendar
A streamlined scheduling tool that makes it easy to book appointments and meetings. It's straightforward and user-friendly, allowing clients to book with just a few clicks.
Calendly is a powerful yet simple automated scheduling tool. It eliminates the old-school way of using email and phone tags for scheduling appointments, calls, interviews, demos, and more. It's particularly useful for large teams and offers a host of integrations with other services.
